About Aisle7
Who we Are
At Aisle 7, we’re more than consultants. We believe retail success isn’t only about getting products on shelves, it’s about building the people and businesses behind them.
Every brand has its own ambition. We use deep retail expertise to design practical strategies that drive growth now and set you up for what’s next. Our mission is to level the retail playing field for ambitious suppliers in Australia.
As former retail category managers, we know how buyers think, how decisions are made, and what it takes to win and keep shelf space. We use that insider knowledge to help brands navigate retail, connect with the right buyers, and build stronger partnerships.
With over 20 years of combined experience, Aisle 7 supports brands through sales strategy, marketing direction, and complex negotiations. As a proudly female-owned consultancy, we combine sharp commercial insight with a genuinely empathetic approach to help you grow a sustainable business and confident leadership.
Meet the Leadership Team
Briony O’Keeffe
Director: BRISBANE
As Co-founder and Director of Aisle7, I bring more than 9 years of experience across FMCG retail, category management, commercial strategy, and loyalty. Having sat on the retailer side as a category manager, I know first hand what it takes to stand out, secure shelf space, and build lasting retail relationships.
I’m passionate about using that insider knowledge to support suppliers, helping them avigate retail with confidence. My focus is on practical strategies that drive growth today while empowering leaders to succeed long into the future.
Denise Cotter
Director: SYDNEY
As Co-founder and Director of Aisle7, I bring over 12 years of senior leadership experience in the FMCG industry spanning retail, category management, eCommerce, loyalty, strategy and data & analytics. My background leading within retailers, including category management, gives me a unique perspective on what drives ranging decisions and how to turn products into long-term commercial successes.
I’m passionate about helping brands unlock their potential, from product and brand development through to strategy, negotiation, and digital success. My work centres on co-creating strategies that unlock growth today while preparing leaders and brands for tomorrow.
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